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AGREE ON A MARKETING PLAN
YOUR PROPERTY IS NOT SOMETHING YOU SELL EVERYDAY. IN FACT, FOR MANY PEOPLE IT IS THEIR LARGEST ASSET. YOUR HOUSE IS VERY COMPLEX TO MARKET AND THE PROCESS NEEDS TO BE WELL ORGANIZED. TO DO THE JOB PROPERLY, A PLAN IS NEEDED.
JOHN CAN PREPARE A PERSONALIZED PLAN FOR YOU CONTAINING ALL ACTIVITIES INTENDED TO MARKET YOUR PROPERTY. AT ROYAL LEPAGE, YOUR PROPERTY WILL BE AGGRESSIVELY PROMOTED THROUGH ROYAL LEPAGE'S OWN PROPERTY ADVERTISING PUBLICATIONS AND INTERNET SITE, OTHER ROYAL LEPAGE OFFICES AND REAL ESTATE PROFESSIONALS, THE MLS INFORMATION LIBRARY (UNLESS IT IS AN EXCLUSIVE LISTING), AND MAILINGS TO POTENTIAL BUYERS IN YOUR AREA.
GETTING TO KNOW YOUR MARKET
A COMPARATIVE MARKET ANALYSIS IS AN INDICATOR OF WHAT TODAY'S BUYERS ARE WILLING TO PAY FOR A HOME. IT COMPARES THE MARKET ACTIVITY OF SIMILAR HOMES TO YOURS IN YOUR NEIGHBORHOOD. THOSE THAT HAVE RECENTLY SOLD REPRESENT WHAT BUYERS ARE WILLING TO PAY. THE HOMES CURRENTLY LISTED FOR SALE REPRESENT THE PRICE SELLERS HOPE TO OBTAIN. AND THOSE LISTINGS THAT HAVE EXPIRED WERE GENERALLY OVERPRICED OR POORLY MARKETED.
DETERMINING THE VALUE OF YOUR HOME
THE MARKET ULTIMATELY DETERMINES THE TRUE VALUE OF YOUR PROPERTY. BEFORE YOU COMPARE YOUR HOME TO SIMILAR PROPERTIES AND ESTABLISH A COMPETITIVE LIST PRICE, THE FOLLOWING POINTS SHOULD BE CONSIDERED:
- LOCATION
- PRICE
- TERMS
- CONDITION
- COMMUNITY AMENITIES
- MARKET CONDITIONS
- FINANCING OPTIONS
TRUTH OF THE MATTER IS:
"PEOPLE ARE WILLING TO MAKE YOU A FULL PRICED OFFER ON A HOME THAT IS PRICED RIGHT, BEFORE THEY WILL MAKE YOU ANY OFFER ON A HOME THAT THEY FEEL IS OVERPRICED!"
"BUILD IT AND THEY WILL COME" OR IN REAL ESTATE - "PRICE IT RIGHT AND THEY WILL BUY!"
JOHN MORRIS, YOUR ROYAL LEPAGE REAL ESTATE PROFESSIONAL WILL PREPARE A COMPARATIVE MARKET ANALYSIS FOR YOUR HOME BASED ON THE MOST CURRENT MARKET INFORMATION. TOGETHER YOU AND HE WILL ESTABLISH THE PROPER LIST PRICE FOR YOUR HOME.
*Simply contact me for to arrange for an in-depth market evaluation of your home, and put me to work for you
johnmorris@royallepage.ca |